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Website Privacy Policy

1. Introduction

YAY! Studios Ltd ("we", "our", "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit yaystudios.com or any sub‑domains, landing pages, or online services that link to this Policy (collectively, the "Site").

By accessing the Site, you acknowledge you have read and understood this Policy. If you do not agree, please discontinue use.

2. Information We Collect

CategoryExamplesSource
Information You ProvideRegistration details (name, email, password), profile data, customer‑support messages, survey responses, comments, files you uploadDirectly from you (forms, chat widgets, emails)
Payment & Billing Data (if applicable)Transaction IDs, subscription status, last 4 digits of card, billing addressPayment processor (e.g., Stripe, PayPal)
Cookies & Similar TechSession cookies, preference cookies, analytics cookies, marketing pixelsYour browser/device via first‑ and third‑party scripts
Automatic Log DataIP address, device type, OS, browser, language, referrer, pages viewed, time spent, clickstreamServer logs, CDN logs, analytics tools
DiagnosticsError messages, crash dumpsMonitoring platforms (e.g., Sentry, Rollbar)
AI Interaction Data (optional)Text, audio, or other content submitted to AI chatbots or generators; derived embeddingsAI service provider APIs

Note – Optional Features: These data categories apply only when the Site offers and you choose to use the relevant feature (e.g., make a purchase, interact with an AI tool).

3. How We Use Information

  • • Operate, maintain, and improve the Site and its features.
  • • Personalise content, remember preferences, and provide a seamless experience.
  • • Process transactions, subscriptions, or donations.
  • • Provide customer support and respond to inquiries.
  • • Send transactional emails (receipts, account alerts) and—with consent—marketing communications or newsletters.
  • • Analyse usage, detect fraud, and secure our systems.
  • • Comply with legal obligations and enforce our Terms.

4. Legal Bases (EU/UK GDPR)

PurposeLawful basis
Account creation & log‑inContract
Payment processingContract / Legal obligation (tax)
Analytics & performanceLegitimate interests
Marketing emailsConsent or soft opt‑in (existing customers)
AI feature processingConsent

5. Sharing & Disclosure

We do not sell personal information. We share data only:

  1. 1. Service Providers – hosting, analytics, email/SMS vendors, AI/ML providers, payment gateways.
  2. 2. Affiliates & Business Transfers – in the event of a merger, acquisition, or asset sale.
  3. 3. Legal Compliance – to government authorities when required.
  4. 4. With Your Consent – where you authorise sharing (e.g., social‑media widgets).

6. Cookies & Tracking Technologies

We use cookies, local storage, and similar technologies to remember preferences, conduct analytics, and deliver ads. You can manage cookies via your browser settings or our Cookie Preference Centre. For details, see our Cookie Notice.

7. International Transfers

Your information may be processed in countries outside your residence, including the United States. Where required, we rely on safeguards such as Standard Contractual Clauses, adequacy decisions, or certifications under the Data Privacy Framework.

8. Data Retention

We retain personal data only as long as necessary for the purposes stated or as required by law. Deletion schedules vary by data type and legal requirements.

9. Your Rights

Depending on your location, you may have rights to access, correct, delete, or port your data, object to processing, or withdraw consent. To exercise rights, contact support@yaystudios.com

10. Security

We implement industry‑standard safeguards, including encryption in transit (TLS), encryption at rest, role‑based access controls, and regular vulnerability testing. No method is 100% secure; we cannot guarantee absolute security.

11. Children's Privacy

The Site is not directed to children under 13 (or higher age where applicable). If we learn we have collected personal data from a child without parental consent, we will delete it.

12. Changes to This Policy

We may update this Policy periodically. Material changes will be announced on the Site with a new Effective Date.

13. Contact Us

YAY! Studios Ltd
attn: Privacy Officer
email: support@yaystudios.com


Last Updated: 10 June 2025