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Mobile App - Privacy Policy

1. Introduction

This Privacy Policy explains how YAY! Studios Ltd ("we", "our", or "us") collects, uses, discloses, and safeguards information when you ("you" or "User") install, access, or use any mobile or web application, website, or related service that links to or references this Policy (collectively, the "App").

By using the App, you acknowledge that you have read and understand this Policy, including how and why we process your information. If you do not agree, please do not use the App.

2. Information We Collect

The data categories listed below are collected only when the App offers and you choose to use the related feature. If a particular version of the App does not include a feature (e.g., social sign‑in, AI tools), the associated data is not collected.

CategoryExamplesSource
Information You ProvideAccount data (name, email, password, photo, age, etc.); content you create, upload, or transmit; customer‑support messagesDirectly from you
Payment & Subscription DataPurchase history, transaction IDs, subscription status (via Apple/Google in‑app billing)Apple Inc., Google LLC
Automatically Collected DataDevice identifiers, IP address, operating‑system version, language, time‑zone, network, coarse location, interaction events, usage statistics, referrersSDKs & server logs
Diagnostics & Crash LogsStack traces, performance metricsGoogle Crashlytics/Firebase
Analytics & Advertising IdentifiersFirebase Analytics ID, IDFA/AAID (with user consent where required)Google Analytics for Firebase, platform APIs
Third‑Party Sign‑In Data (optional)OAuth tokens, profile info from Sign in with Apple, Google Sign‑In, etc.Chosen provider
AI/ML Processing Data (optional)Text, images, or other content submitted for AI features and derived embeddingsHosted AI service providers (e.g., OpenAI, Google AI)

Sensitive Data Notice – The App does not intentionally collect special categories of personal data (e.g., health, biometric, or precise GPS) unless expressly described in a supplemental notice and consented to by you.

3. How We Use Information

  • • Provide, operate, and maintain the App and its features (including in‑app purchases, subscriptions, sign‑in, and AI services).
  • • Monitor and improve performance, fix bugs, and develop new features.
  • • Personalize content and recommendations.
  • • Send transactional notices (e.g., receipts, subscription reminders) and, with consent, marketing communications.
  • • Protect against fraud, abuse, or security threats.
  • • Comply with legal obligations and App Store / Play Store policies.

4. Legal Bases (EU/UK GDPR)

We process personal data only when we have a lawful basis, including:

  • • Contract – to fulfil our agreement with you (e.g., provide paid features).
  • • Consent – where you expressly opt‑in (e.g., marketing, ad‑tracking).
  • • Legitimate Interests – to improve services, prevent fraud, and secure our systems, balanced against your rights.
  • • Legal Obligation – to comply with applicable laws, tax, or accounting rules.

5. Sharing & Disclosure

We do not sell personal information. We share data only as necessary:

  1. 1. Service Providers. Cloud hosting, analytics, crash reporting, payment processors, customer‑support tools.
  2. 2. AI Vendors. Content sent to external AI/ML APIs is used solely to provide the requested functionality and is not retained longer than necessary.
  3. 3. Platform Owners. Apple Inc. and Google LLC for billing, distribution, and compliance.
  4. 4. Corporate Transactions. In connection with a merger, acquisition, or asset sale.
  5. 5. Legal Requirements. Where required by law or to protect rights, safety, or property.

6. International Transfers

We and our providers may process information on servers in England and Wales, the United States, the European Economic Area (EEA), and other jurisdictions. Where required, we rely on approved safeguards such as Standard Contractual Clauses.

7. Data Retention

We retain information only as long as necessary to fulfil the purposes described, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and legal requirements.

8. Your Rights & Choices

Subject to local law, you may have rights to:

  • • Access, correct, or delete personal data.
  • • Object to or restrict processing.
  • • Withdraw consent at any time (e.g., disable analytics tracking).
  • • Port your data.
  • • Lodge a complaint with a supervisory authority.

To exercise rights, contact us at support@yaystudios.com.

9. Security

We implement administrative, technical, and physical safeguards designed to protect information against unauthorised access, loss, or alteration. No method of transmission or storage is 100% secure.

10. Children's Privacy

The App is not directed to children under 13 (or higher age as required by local law). We do not knowingly collect personal data from children without verifiable parental consent. If we learn that a child has provided data, we will delete it.

11. Changes to This Policy

We may update this Policy periodically. We will notify you of material changes by posting the new version and updating the Effective Date. Continued use after changes constitutes acceptance.

12. Contact Us

YAY! Studios Ltd
attn: Privacy Team
email: support@yaystudios.com

Last Updated: 10 June 2025